Tenants in the 35-44 age group are now the fastest-growing demographic in the rental market . But, what does this mean for letting agents? An older demographic is an opportunity to offer landlords a new market subset, most of whom should come without the wilder activities of their younger counterparts.
How can letting agents attract the family market?
Finding them relevant homes is key. The extra years on their rental speedometers mean that tenants of this demographic have a clear idea of what they’re looking for. Letting agents looking to appeal to this audience should be marketing the following homes:
1/ Homes near local parks in catchment areas for good schools
Couples in their forties may be almost twice as likely to be childless in their mid-40s than their parents’ generation. Yet, 35-44 is still a prime age for people to either have kids or want them. Properties with access to green spaces and school places (need to haves) are likely to appeal to this group of people. These factors are more important than the buzzy bars and good transport links (nice to haves) that renters in their twenties are likely to seek out.