Finding your family values
How can letting agents access this market?
Finding them relevant homes is key. The extra years on their rental speedometers mean that tenants of this demographic have a clear idea of what they’re looking for. Letting agents looking to appeal to this audience should be marketing the following homes:
Homes near local parks in catchment areas for good schools
Couples in their forties may be almost twice as likely to be childless in their mid-40s than their parents’ generation. Yet, 35-44 is still a prime age for people to either have kids or want them. Properties with access to green spaces and school places (need to haves) are likely to appeal to this group of people. These factors are more important than the buzzy bars and good transport links (nice to haves) that renters in their twenties are likely to seek out.
Effective repairs system
Is this the new dream tenant?
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