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Establishing Your Reputation As A Letting Agency

Property Technology Blog


The temptation to take short cuts when advising landlords is always great – particularly when it might appear that your advice will, initially at least, save them money. The problem is that short termism and a lack of straight talking when delivering bad or difficult news can, very often, come back to haunt you at some later stage.

Lettings and property management can at times be a very “gritty” business, but your ability to deal with tricky situations in a capable manner will ultimately determine the public’s view of both your firm’s competence and reputation.

None of us likes bad news, but if it is handled with some degree of tact and informed judgement, your landlords will (at the very least) respect you for the professional manner in which you dealt with the matter (even if they ultimately choose not to take your advice).

So, always be true to yourself, and your professional reputation will look after itself. That way your landlords will see you as adding value and are less likely to challenge your fees when a local competitor comes calling.

This guest post is by Peter Nicholls. For more awesome tips, download our FREE eBook '10 Tips To Find Landlords in 2017.'



Peter Nicholls

Written by Peter Nicholls

Peter Nicholls is CEO of Ideology Consulting, Business Consultants & Brokers to the UK Estate Agency Sector.

Letting Agent Blog | Letting Agent Tips

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