You often hear about the idea of trends in different industries - in fashion, you might hear that check patterns are very on trend while, in marketing, nostalgia was the feeling that everybody was trying to bottle and sell in 2016. The property industry is no different - trends in 2018 include an increasing amount of legislation that agencies are going to have to get to grips with, but the one we're going to focus on here is the trend of technology.
This is a bit of a cheat, admittedly - you could easily argue that proptech was a defining trend of 2017, but it's very much being carried over into 2018 as more agencies begin to realise its worth and the transformative effect it could have on their operations.
While digital solutions are growing in popularity, not every agency is onboard yet, and this feels like a mistake. It can be a risk to get in on the ground floor when a new idea or trend is taking hold of an industry, especially when the industry is as resistant to new ways of doing things as the property industry historically has been. However, when a trend is developing as quickly as proptech is, there is a real risk of being left behind by competitors on a local and national level if you don't do everything you can to keep up.
It's already happened within the accounting industry - in just a few short years, the way finances were managed and calculated was completely revolutionised. With this in mind, lettings agencies should find a lot of food for thought in our new eBook, which is covers a great many of the ways in which technology is being utilised by the most forward-thinking agencies throughout the UK.
It's free to download by clicking on the link below, and we'd love to hear what you think - we've only covered the tip of the iceberg, so if you have any recommendations for additions, please send them our way.